One of the clients needed insights on the ways to increase the ROI while setting budget for the SEM. A model was developed by our team to aid the client in understanding the optimum budget to be allocated to SEM and reallocation of resources to other domains to support the business.
Optimisation of Search Engine Marketing expenditures
• Developed a model to understand the impact of SEM on Return on Advertising Spend (ROAS)
• Developed the relationship between the expenditure on SEM and gross margin
• Optimised the expenditure with regard to maximum ROI
• The client can spend more on SEM which yields higher returns thereby increasing the ROI