CASE STUDIES

Measuring the impact of various media of marketing

SUMMARY

One of the clients was allocating its budget mostly on conventional medium of marketing, i.e., Television. The client wanted to understand the effect of marketing campaigns through TV on the new and existing customers and also a comparison between the conventional and other media.One of the clients was allocating its budget mostly on conventional medium of marketing, i.e., Television. The client wanted to understand the effect of marketing campaigns through TV on the new and existing customers and also a comparison between the conventional and other media.

METHODOLOGY

• Predicted the effect of amount spent on marketing through TV on the orders placed and client acquisition

• A comparative analysis was performed with regard to the effects of marketing through TV and various other media on sales

TAKE AWAYS

Marketing through TV alone does not fetch the best results. Reallocation of resources to other media mix along with TV boosts up the sales.

END RESULTS

Procurement cost saved due to automation of invoice audit