One of the clients was planning to merge different channels of the business by launching an app. But the marketing team was not able to estimate the optimum marketing efforts needed to accelerate the installation rates. Our solution forecasted the installations and thus helped the client in budget allocation for the marketing campaigns.
Forecasting of App installation of a Retailer client
• Established relationship between marketing expenditures and marketing efforts using various ML algorithms
• Forecasted the number of installations with the allocated budget
• The forecasted measure helped the client to understand the new activities of the app or even any dip in installations
• Helped in budget allocation for the marketing purposes
Successfully improved the rates of installation due to enhanced marketing efforts.